If you are just like me and many people out there who have decided to do our service to humanity and enjoy guilt-free glamour, you are going to love this post. A cruelty-free product is simply a product whose formulas and ingredients are not tested on animals. It is important to note that this does not mean that animals may not have been part of the ingredients list. There are cruelty brands that use animals in the production of the ingredients used to make their products. Now that you have the basic understanding, here are 7 cruelty-free makeup brands to check out. Happy shopping!
Pley Beauty
Pley Beauty is described as culmination of years of beauty experimentation both on and off the screen. The brand owned by Peyton List who created this brand to fill the void in the makeup industry for those with sensitive skin who love pigment. This brand is dedicated to creating a big impact with clean beauty. Even their packaging is made from recycled materials.
Shop Pley Beauty
E.L.F. Cosmetics
E.L.F. Cosmetics is Leap Bunny and PETA certified. In their words – they do it all. The brand has taken all the steps to ensure that its products are indeed cruelty-free and vegan. E.L.F. stands for eyes, lips and face.
Shop E.L.F. Cosmetics
Charlotte Tilbury
This makeup brand is Leaping Bunny certified by Cruelty-Free International and has been cruelty-free since its launch in 2013. Charlotte Tilbury known for their amazing range of lipsticks, foundations and highlighters. It is impressive that this amazing brand has decided to continuously work with Cruelty-Free International to grow its product ranges.
Shop Charlotte Tilbury
Melt Cosmetics
Melt Cosmetics has been certified as cruelty-free kitty and Leaping Bunny certified. Created in 2012 and owned by Lora Arellano and Dana Bomar. This brand was birth to sate the need for ultra-pigmented, matte and bold lipstick shades. I love how they have increased their product range. It’s inspiring to see them doing it the cruelty-free way.
Shop Melt Cosmetics
Fenty Beauty
Founded by Rihanna, Fenty Beauty made waves in 2017 with its groundbreaking launch of 40 foundation shades, setting a new standard for inclusivity in the beauty industry. Not only is the brand cruelty-free, but it’s also 100% vegan, showcasing that ethical beauty can be both innovative and accessible for all skin tones.
Shop Fenty Beauty
L.A. Girl
Everyone (or almost everyone) is familiar with this brand’s popularity holy grail pro concealer. This particular concealer and all their products are made in a cruelty-free, clean way. L.A. Girl is PETA and cruelty-free kitty certified. L.A. Girl cosmetics may not be a 100% vegan brand, but they do have some selections of vegan products.
Shop L.A. Girl


Fierce In Color Lipsticks
Introducing Fierce in Color Lipsticks, a vibrant cosmetic line I created, featuring lipsticks and glosses launched in spring 2023. Founded in 2022, this brand is 100% vegan, cruelty-free, and paraben-free. It’s designed to empower confidence and self-expression, offering shades from fiery tones to rich cocoa hues. Fierce in Color invites every queen to embrace her unique style, mixing and matching colors for a signature look that’s all her own. Shop Fierce in Color Lipsticks here and join me in celebrating bold beauty. Thank you so much for your support!
Conclusion
And that concludes our list of cruelty-free makeup brands you can check out. Of course, there are more makeup brands that are cruelty-free, but these are the most popular brands that are bound to be in your makeup set. Always check with Cruelty-Free Kitty and PETA to see other cruelty-free makeup brands. Do you use any of these cruelty-free makeup brands? If so, I would love to know your thoughts.
Disclosure: This post may contain affiliate links, meaning if you decide to make a purchase via my links, I may earn a commission at no additional cost to you. Thank you so much in advance for supporting my blog!




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